During the Customer Service Workshop at Jakaya Kikwete Cardiac Institute (JKCI), Mr. Herbert Swai,The General Manager of Vertex Group Experts highlighted the importance of exceptional patient care, emphasizing that warm language and excellent service attract patients more than impressive infrastructure. He shared a meaningful quote by Douglas Adams about the essence of sincerity and integrity in delivering real service. Additionally, he discussed his company’s focus on promoting medical tourism services to elevate healthcare facilities to international standards, aiming to enhance Tanzania’s reputation and generate substantial income